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HUB Collective

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

4 in × 6 in

Page Count

Paper Stock

French Poptone uncoated in Lemon Drop and Blu Raspberry

Number of Colors

1 Spot (Black)




Custom typeface by Zack Custer


Inspiration can come from many places, including the final materials you end up using. Such was the case for HUB Collective as they settled on a promotional postcard that was both sensory and visually stimulating.

HUB Collective simply wanted to say “hello” to our clients and contacts and we did so with this merry postcard. We were inspired by French Paper’s Pop-Tone color palette. We also wanted to flex our design muscles and trick-out the card with laser cutting, debossing, and duplexing. Response to our card was great: recipients commented on the custom typeface and how tactile the card was, and we won a large, new client the very day the prospect received the card.

HUB Collective Postcard ---HUB Collective Postcard ---HUB Collective Postcard ---HUB Collective Postcard ---HUB Collective Postcard


Recent Posts



HUB Collective Postcard


Production Method



HUB Collective
Art Direction and Design: Zack Custer
Art Direction: Lindsey Hammond and Jessie Whipple



Premier Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 21, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End