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Quantity Produced


Production Cost

£175 (US$277)

Production Time

1 week

Dimensions (Width × Height × Depth)

85 mm × 55 mm (3.34 in × 2.16 in)

Page Count

Paper Stock

Uncoated Bleached White 100gsm

Number of Colors


Holographic foil



Century Gothic


Simple and straightforward, yet ever changing, the business card for Idiolalia can’t settle on a single color in which to display its information.

Following the definition of the word idiolalia (see last photo), the direction in which the design of the business cards took focused on a minimal theme involving the sole use of foil stamping. This was chosen due to the ability to incorporate the use of a holographic foil, providing a parallel between the material’s ability to fluctuate in color with the identity’s methodology of adaptability. Stamped upon a bleached white card, the foil blocking incorporates a subdued yet radiant atmosphere to catch and imprint the cards message to the viewer’s curiosity.

Idiolalia Business Cards ---Idiolalia Business Cards ---Idiolalia Business Cards


Recent Posts



Idiolalia Business Cards


Production Method



Idiolalia: Edward Dessaso



Impressions Foiling

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 1, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End