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Lulu Dee

Quantity Produced

100 of each

Production Cost


Production Time

2 months

Dimensions (Width × Height × Depth)

4.25 in × 5.5 in

Page Count

Paper Stock

French Paper, Smart White, 100lb Cover

Number of Colors

2 Spot per Card




Circus KS

This piece is available for purchase for $5 + shipping

Designer and printer and retailer all rolled into one? Indeed. With each passing day this is something that more of us are able to do. All you need is a little ambition, some good ideas, great design sensibility, access to printing technology and an online store.

I wanted to create a letterpress card line that was both playful and modern while also being nostalgic. Some of my biggest inspirations are mid-century modern design, vintage animation and song lyrics from classic 1980s hits. While I have been printing on a letterpress for three years, the biggest challenge I met while printing this card line was the art of registration.

As they say, practice makes perfect.

Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line


Recent Posts



Lulu Dee Greeting Card Line


Production Method



Lulu Dee



Lulu Dee

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 20, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End