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BROWSE


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Client

The Loeb Fellowship, Harvard University Graduate School of Design


Quantity Produced


Production Cost


Production Time

Design: 2 days
Printing: 2 days

Dimensions (Width × Height × Depth)

24 in × 36 in


Page Count


Paper Stock

Neenah Environment, 100 lb Text, 100% PCW


Number of Colors

3 Spot / 1 Spot

Varnishes


Binding


Typography

Berthold Akzidenz Grotezk

 

Chicago-based Thirst has been doing the Loeb Fellows at Work poster for the Harvard University Graduate School of Design for a few years now and they always pack a juicy visual punch.

This year’s process consciously created an un-spoken dialog with AGI member, Philippe Apeloig’s seminal poster of 1999. It’s a reflection on the urban landscape in transition — a perfect expression for this year’s Loeb Fellows at work transforming the urban landscape.

Unlike other years, however, budget was an issue.

A sign of the times? Three years ago this poster was 11 over 1, this year it’s 3 over 1

Which is actually not a bad thing. I really like the resourcefulness of using only three spot colors to create a very colorful poster that blends one spot with the other and uses gradients in the letterforms that add plenty of depth. And that little strip of purple when the two colors meet is quite delightful.

Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster

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2010 Loeb Fellows at Work Poster

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Production Method

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Design

Thirst
Design Director: Rick Valicenti
Designer: John Pobojewski

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Printing

Graphic Arts Studio

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 2, 2010

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Filed Under

Posters

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Tagged with




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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End