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The Loeb Fellowship, Harvard University Graduate School of Design

Quantity Produced

Production Cost

Production Time

Design: 2 days
Printing: 2 days

Dimensions (Width × Height × Depth)

24 in × 36 in

Page Count

Paper Stock

Neenah Environment, 100 lb Text, 100% PCW

Number of Colors

3 Spot / 1 Spot




Berthold Akzidenz Grotezk


Chicago-based Thirst has been doing the Loeb Fellows at Work poster for the Harvard University Graduate School of Design for a few years now and they always pack a juicy visual punch.

This year’s process consciously created an un-spoken dialog with AGI member, Philippe Apeloig’s seminal poster of 1999. It’s a reflection on the urban landscape in transition — a perfect expression for this year’s Loeb Fellows at work transforming the urban landscape.

Unlike other years, however, budget was an issue.

A sign of the times? Three years ago this poster was 11 over 1, this year it’s 3 over 1

Which is actually not a bad thing. I really like the resourcefulness of using only three spot colors to create a very colorful poster that blends one spot with the other and uses gradients in the letterforms that add plenty of depth. And that little strip of purple when the two colors meet is quite delightful.

Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster --- Loeb Fellows Poster


Recent Posts



2010 Loeb Fellows at Work Poster


Production Method



Design Director: Rick Valicenti
Designer: John Pobojewski



Graphic Arts Studio

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 2, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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