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Quantity Produced


Production Cost


Production Time

1 day

Dimensions (Width × Height × Depth)

19 in × 25 in

Page Count

Paper Stock

French Parchtone Fleece, 65 lb cover

Number of Colors

1 spot ink, black




This piece is available for purchase for $30 + shipping

Not every project ends where it was intended to end nor in the way it was meant to exist. Alex Fuller started with a client-driven project, and ended up with a promotional poster. Here’s how it happened.

I’m calling it a self-promo but it was in fact a proposed poster concept for a client that was not chosen. The client produces music related apparel, specifically for vinyl collectors. I loved the drawing too much to just let it fade away in the abyss that is my external hard drive. Plus, it took me 6 hours to draw the darn thing. I found a way to do a small offset run with a local printer. Luckily, it was a hit and i made my money back in about 3 weeks.

This project was a great learning experience. If you love a concept, never let it die. Too often good work gets rejected and disappears — just make something from it!

This sure is a handsome poster for anyone to display, musical tastes aside.

Alex Fuller Promotional Poster ---Alex Fuller Promotional Poster ---Alex Fuller Promotional Poster


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Alex Fuller Promotional Poster


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Alex Fuller



Werner Engraving

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 9, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End