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Sophie Gallo Design

Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

3 in × 3 in

Page Count

Paper Stock

Crane Lettra 220 lb

Number of Colors

3 spot inks and blind letterpress





Sophie Gallo took a long, sweet time in deciding exactly how to go about designing and producing her business cards. Early on she set three basic parameters to guide her:
1. They had to be on the CHEAP,
2. she wanted to use a multitude of different techniques by hand, and
3. the final product would have to be so beautiful that no one would ever want to throw it away.

She started out by silkscreening the first side, followed by two passes in the miniature letterpress she got for one hundred bucks. First yellow, then inkless. After cutting them she set out to print her info on them but, unhappy with the plate, she ditched it in favor of her Gocco, and that turned out much better. To finish it all, she hand painted the edges of each card in a contrasting color.

Here is what she had to say:

I learned that trial and error, although frustrating, is your best friend. If I hadn’t tried so many techniques I would have piles of half finished cards everywhere.

Sophie Gallo Business Cards ---Sophie Gallo Business Cards ---Sophie Gallo Business Cards ---Sophie Gallo Business Cards ---Sophie Gallo Business Cards ---Sophie Gallo Business Cards ---Sophie Gallo Business Cards ---

You can also watch a video of the letterpress stage, showing you a DIY moment in full glory:


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 8, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End