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Wooden Toy

Quantity Produced

5,000 individually numbered copies

Production Cost

A$39,500 (US$38,800)

Production Time

Dimensions (Width × Height × Depth)

Package: 229mm × 270mm (9 in × 10.6 in)
Book: 225mm × 225mm (8.85 in × 8.85 in)

Page Count

Book: 150
Magazine: 40

Paper Stock


Number of Colors

Package: 2 spot
Publication: CMYK
Magazine: CMYK
Print: CMYK
Certificate: 1 spot



Perfect binding


Too many, including multiple hand and custom faces


What happens when you merge a book and a magazine, you add a lot of passion, you remove templates and grids, you provide 190 blank pages (150 for the magazine + 40 for the book) and license for customization? In a way that is what Wooden Toy encompasses.

The purpose of each edition of Wooden Toy is to profile some of the world’s most progressive emerging and established creative artists. Each edition is themed and with edition 7 being the MUSIC edition it featured around the lives of band poster artists, music-inspired design and art, band interviews and music photographers.

For this edition a custom Toybox package was created to house the publication along with additional inserts including one 40-page A5 Lyrics and Type zine, an artist’s print and a certificte of authenticity.

The real magic however is in the design and layout of Wooden Toy and with over 1,000 hours poured into the latest edition, Wooden Toy has become possibly the most heavily designed magazine in the world. Each page is individually crafted from scratch using no templates, consistent fonts or typesetting. Each spread is completely unique and individual to the content being featured throughout from cover to cover. It is an intense display of detail and craftsmanship with pages and pages of hand drawn type, illustrations and raw photography.

The biggest challenge was sourcing extra illustrators on a very small design budget. The solution was finding illustrators that were passionate about collaborating with Wooden Toy and eager to help out. Something I learnt was there are many people out there willing to lend a hand on a good project if only you ask.

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Recent Posts



Wooden Toy Boogazine


Production Method



Wooden Toy
Published by: Timba Smits
Design, Type and Art Direction: Timba Smits
Editing: Josie Edwards

illustrations by: Karl Kwasny, Steven Rhodes, Sean Morris, Ken Taylor, WASTE Studio, Nate Holmes Trapnell & Jon Shaw.



Print management: Current Print Solutions
Printing: Scott Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 23, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End