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Quantity Produced

1,000 sets of 4

Production Cost

$1.87 per set ($1,870 total)

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3.5 in × 3.5 in

Page Count

Paper Stock

Pulp Board, 60 pt.

Number of Colors

2 Spot (PMS 142 orange/yellow and PMS 325 green/blue)




Dom Diagonal Bold
Gothic 821 Condensed
Univers Ultra Condensed
Las Vegas Fabulous


Salem, Ohio-based letterpress shop Cranky Pressman worked with the Brooklyn-based Parliament of Owls to create a promotion that introduces Cranky Pressman’s new line of twelve different standard house die shapes that customers can design around and not worry about the added cost of custom dies. Together, they came up with the best spokespeople: “The senior citizens of beach community living — The Coasters! Contained with a belly band the set of four coasters illustrates the profiles of the four Coasters, Edna, Cranky, Mr. Snogglebaum, and Adelaide & Mr. Pistachio. Wonderfully and quirkily illustrated by Parliament of Owls and accompanied by their likes and dislikes, these coasters are like Playboy centerfolds, except not very hot. But the printing is hot and the pulp board material is something you would enjoy on a long walk on the beach.

We had worked with the ladies at the Parliament of Owls before so were familiar with their intricately detailed style which requires rather precise letterpress production. Everyone worked together during the design phase to achieve the ideal line weights, registration details and overlapping ink color combination. The choice of colors was quite interesting because in theory we were using orange and blue but wanted to make sure we had a nice clean green where the two ink colors overlapped. In the end we decided on PMS 142 because it was about the only color you could look at and say it was orange but was light enough it would print like a yellow.

Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters --- Cranky Pressman Coasters


Recent Posts



Cranky Pressman Coasters


Production Method



Design and Illustration: Parliament of Owls



Cranky Pressman

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 6, 2010


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End