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OCAD Student Press

Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

8.5 in × 5.5 in

Page Count

112 + Cover

Paper Stock

Matte Coated? 60lb

Number of Colors






Akkurat by Laurenz Brunner


For the fourth Edition of the OCAD Student Press’ Shift series of student essays titled Shift Directions Liam Johnstone designed a double-sided that accommodates five written essays and five graphic essays. He explains:

The book is double-sided, with the written essays reading in one direction and the graphic essays reading in the other direction. The title, which is identical on the front and back cover, is a holographic foil stamp that changes colours as you tilt the book. The folios, authors names and essay titles all run vertically which allows the reader to navigate the book no matter which orientation they are holding the book.

The biggest challenge was budget. This was the first edition of Shift in full colour and we didn’t have a lot to work with. With the help of Sherry Ripa from Lithosource we were able to not only stay within our small budget but also get a sweet holographic foil stamp on the cover!

The other challenge was pagination. I had to work very closely with the printer in order to make sure everything was in order. I sent very detailed mock-ups and instructions and communicated frequently with the printer.

Some people might ask for more cowbell, all I ask for is more holographic foil on bright blue ink.

Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions --- Shift Directions


Recent Posts



Shift Directions Book


Production Method



Designer: Liam Johnstone
Director: Paul Kawai
Editor: Gordon S. Grice?

Proofreader: Richard Hunt
Faculty Advisor: Lewis Nicholson?



Print Broker: Sherry Ripa, Lithosource Inc.
Printer: Maracle Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 9, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End