ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
240 mm × 240 mm (9.44 in × 9.44 in)
Page Count
48
Paper Stock
Cover: Chipboard
Interior: Coated text
Number of Colors
Cover: 2 spot inks
Interior: CMYK
Varnishes
–
Binding
Perfect binding
Typography
Clarendon
Corporate E
The pursuit of the perfect portfolio is an endless road we courageously tackle more often than most of us care to do. The folks at kc-design stepped up to the challenge as they merged portfolio + promotion + anniversary.
This book was designed as a give-away piece at kc-designs open house anniversary party. Rather than simply showcasing our work we decided to take a more engaging approach which would involve the reader in discovering whats behind kc’s design approach. The book is bound using the french fold technique with the latest portfolio artwork printed in full colour on the “hidden” side of the page and artistic interpretations of the clients design elements printed on the outside of the page. The edges were perforated and the reader is asked to tear open the book to expose the work.
Judging by the pictures, this is one interaction-packed book fit for a good sit down of pulling and tearing and looking. Enough going on that a small production detail can be easily missed or overlooked.
I guess the lesson learned from this project is for one to double-check all the files for proper alignment of elements. The rather unconventional format and design of the cover had us put an element directly in the perforation, which was added after printing by ourselves. Luckily the mistake has been caught before the books were bound - but sadly after the covers were already printed.
KC-Design Promotional Portfolio
Production Method
Design
KC-Design
Concept, creative direction: Andrej Klimo
Design: Andrej Klimo and Stefan Beuter
Assembly: Kerstin Beuter, Sandra Steinert, and Jennifer Forzano
Printing
Kohlhammer und Wallishauser GmbH
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 10, 2011
Filed Under
Self promotion
Tagged with
chipboard
CMYK
coated
french fold
offset
perfect bound
perforation
PMS
stitching
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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