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Private individual

Quantity Produced

Labels: 250
Posters: 50
T-shirts: 35

Production Cost

Production Time

1 week for letterpress
2 weeks for silkscreen

Dimensions (Width × Height × Depth)

Labels: 3.5 in × 4.75 in
Poster: 12.5 in × 19 in

Page Count

Paper Stock

Strathmore Ultimate White Wove label stock
French Paper Pop-Tone Tangy Orange

Number of Colors

2 spot inks






A couple of houses down from us lives a proud home brewer that (I can only imagine) would be happy as happy can be should he have his own set of labels and collateral materials to help promote his brew. For now, he shall remain content showing up at parties with a full pitcher or two, leaving the professional-looking packaging to other fellow brewers.

We at HUB Collective would like to share with you (and hopefully your readers) a letterpress beer label we designed and produced for an avid homebrewer who longed for his very own labels. The label allows him to hand write on the label the type of beer brewed, its bottling date, and alcohol by volume. To round out the Roscoe experience, we also had posters and t-shirts silk screened.

Roscoe's Home Brew ---Roscoe's Home Brew ---Roscoe's Home Brew ---Roscoe's Home Brew ---Roscoe's Home Brew ---Roscoe's Home Brew ---Roscoe's Home Brew


Recent Posts



Roscoe’s Home Brew


Production Method



HUB: Zack Custer



Textura Press: Inge Bruggeman
Diskgrunt: Donathan Crew

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 24, 2011


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End