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Terry Baker

Quantity Produced


Production Cost


Production Time

7 days

Dimensions (Width × Height × Depth)

6.187 in × 4.625 in

Page Count

Paper Stock

Lettra, 110 lb Cover

Number of Colors

3 spot inks




FF Advert
Bodoni Old Face BE


Because beers and babies go hand in hand, this birth announcement makes perfect sense to me (as a parent of two). And the name similarities don’t hurt the humorous relationship one bit.

I designed this birth announcement after the arrival of my first baby, Stella Bennett. We wanted to do something a little different than your average announcement, and the tongue-in-cheek combination of beer and baby shows our true personality. The Stella Artois label was a perfect fit, being somewhat feminine without being overly girlie or cutesy, as many baby girl items can be.

Perfect registration was essential in order for the final printed piece to be successful (especially since it was a 3 color job)—there wasn’t any room for error. However, that’s not a problem for a careful printer!

Having spent the last three – four years immersed in baby announcements, I love the fact that Stella’s is nicely printed, has great typography, does not show a picture of a baby cuddled in blankets and showcases the unique personality of the new parents.

Stella B. Birth Announcement ---Stella B. Birth Announcement ---Stella B. Birth Announcement


Recent Posts



Stella B. Birth Announcement


Production Method



Curious & Company: Terry Baker



Cleanwash Letterpress

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 14, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End