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Texas State Health Information Technology Program

Quantity Produced


Production Cost


Production Time


Dimensions (Width × Height × Depth)

Folded: 4 in × 4in
Flat: 9.75 in × 9.75 in

Page Count

Paper Stock

Curious Metallic Ice Gold

Number of Colors

5/5: PMS 368, 638, 1585, Cool gray 7, and black




Myriad Pro


There is something to be said for small fit-in-your-hand brochures that pop amongst the shiniest and flashiest. And when such pieces of design include simple typography, cool colors, well-done graphics and nice printing it is rather likely that I will pocket it for my growing collection.

This brochure had to communicate the three universities participating in a PUREHIT consortium. The consortium produces professionals in health information technology and each university has a specific program focus (i.e. education, advancement, & technology).

Health, as in nature, is a system of balances. Enjoying the natural beauty walking around the ponds on campus I found inspiration for the brochure. I wanted to use highly efficient shapes found in nature. A little research lead me to the hexagon shape. When the shape is paired with icons and other elements it connotes technology. Additional pieces in the system used the hexagon shape as a graphic element unifying the system.

Creating the hexagon brochure wasn’t all that hard. Several mockups were used to get the sizing down. Each Hexagon shape in the brochure is roughly 1/32 in smaller than the next, allowing it close properly. The one thing I didn’t account for was the thickness of the layered stock. In order to lay flat, the top hexagon should have included an extra bit to accommodate the layers below. This detail however minor is one I would change if I did it over again.

Texas State Health Information Technology Program Brochure ---Texas State Health Information Technology Program Brochure


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Texas State Health Information Technology Program Brochure


Production Method



Art Direction: Julie Babler
Writing: Mary Love Bigony
Design: Hoyt Haffelder



Capital Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 11, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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