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BROWSE
Dimensions (Width × Height × Depth)
5.125 in × 6.875 in
Page Count
–
Paper Stock
Front: Gmund Savannah Tindalo, 111 lb Cover
Back: French Pop-Tone Lemon Drop, 100 lb Cover
Number of Colors
2
Varnishes
–
Binding
–
Typography
ITC Caslon
Gotham Rounded
Knockout
Verlag
Mercury
Interstate
Cyclone
Archer
Neutraface
Every year the team at Suka sends out a Thanksgiving card to their clients—aware that some of them don’t actually celebrate the holiday they try to reflect the feeling of autumn and other elements surrounding the long weekend.
My first idea for this years card wasn’t for the design but for the material the design would print on. I wanted to use wood. I had seen it done before but I wasn’t sure if it would fit into our budget or time frame. We had two weeks to design and print the card—sourcing the wood printing on it in that time frame would costly. It was time to move on. I started to root through our paper swatch books to find something that I felt was a suitable replacement. I stumbled upon Gmund Savannah. It’s exactly what I was looking for: it looked like wood, it felt like wood but it was actually paper. Perfect. Now came the design/concept phase. Rather than just saying “Give Thanks” again, I took that idea and went in a slightly different direction. I wanted to show our personality and add some humor to give us a little character that we hadn’t show in past years. The copy came together fairly quickly and I was done with the design in two days.
We used foil stamping for two simple reasons:
1. I had never done anything with foil stamping before and being your own client is best time to mess with new techniques, and
2. The glossy foil is a nice compliment to the rough surface of the wood texture.
In the process I learned a few things:
1. Some foils stick better than others.
2. Some foils are more opaque than others. The yellow foil isn’t completely opaque and got a little washed out on the brown paper.
3. Make your life, and your printers life, a lot easier: don’t foil stamp on textured paper.
4. I still love doing print work.
Thanksgiving Card
Production Method
Design
suka
Creative Direction: Julie Yee
Design/Copy: Matthew Carl
Printing
Masterpiece Printers, Inc.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 21, 2011
Filed Under
Promotional Cards
Tagged with
color paper
foil stamp
french paper
gmund
promotional card
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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