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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

11 in × 17 in

Page Count

Paper Stock

Crane Lettra, Ecru, 110 lb

Number of Colors

2 Spot




Pill Gothic, Betatype
Brothers, Emigre
PF Champion Script, Parachute
Bodoni, Adobe
Garamond Premier Pro, Adobe
LHF Burbank Shadow, Letterhead Fonts

This piece is available for purchase for $55 (shipping included in US)

If October is too early to start hearing Christmas music everywhere you, then January might be too late to even think about them. But if it comes letterpressed and infographic-ized, then it’s something worth getting merry about. The folks at Paragon have deconstructed Jingle Bells into a handy poster that will delight. And get the song stuck in your head for the rest of the day. Sorry.

This concept came out of a team brainstorm. We decided early on that we wanted to take something traditional and turn it on its head. Once we reread the second verse of Jingle Bells the made-up word “upsot” jumped out at us. The entire piece is meant to be very tongue-in-cheek. And the response from our clients has been tremendous.

We waited a bit late to develop our concept this year so there was not much margin for error. Once we got started our first step was to plan the content very carefully. This saved us during the design phase. Even if you think you don’t really have the time to sketch, pre-plan or brainstorm, you’re doing yourself a disservice by skipping that crucial step — either the project will take longer than it should or the product won’t be as good.

The Hidden Message of Jingle Bells Poster --- The Hidden Message of Jingle Bells Poster --- The Hidden Message of Jingle Bells Poster --- The Hidden Message of Jingle Bells Poster --- The Hidden Message of Jingle Bells Poster --- The Hidden Message of Jingle Bells Poster --- The Hidden Message of Jingle Bells Poster


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“The Hidden Message of Jingle Bells” Poster


Production Method



Concept and Copy: Andrew Davies, Philip Joyner, Susan Isaacs, James Donaldson, Diana Gomez

Creative Director: Andrew Davies
Designer: James Donaldson



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 18, 2011


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End