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Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

2 in × 3.5 in

Page Count

Paper Stock

Unknown origin, 200 lb uncoated

Number of Colors

Letterpress: 2
Offset: 1




Eksja by Protimient
Trade Gothic


I’ve been to Portland, Maine. I came for the lighthouses and stayed for the lobster rolls. It was beautiful and clean but at the same time mysteriously quirky. Coincidentally, that’s exactly the feeling I get from Forge Design’s business cards. From the looks of it, they are incredibly well crafted, and that title, “brandsmithery” makes my imagination do cartwheels.

We wanted a business card that imparted the hands-on nature of our design studio, and that would be impressive but affordable. We really lucked out with some discount clearance stock from a local stationery printer, getting 40 parent sheets of this gorgeous, thick paper for around $30. The letterpress cost us about $150 given that we were supplying stock. The most expensive part was running letter-size sheets of labels offset and having them trimmed to several options. This, of course, doesn’t count the time that we have to spend to customize each card with one of our name labels, but that aspect hopefully communicates some of the hands-on aspects to potential clients.

We have great looking cards that make a really good first impression, and we didn’t spend a fortune. I think the key to that was doing some legwork and looking for deals. Cheap paper here, a good printer contact there, a little handwork ourselves for each card.

--- Forge Business Cards --- Forge Business Cards


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Forge Business Card


Production Method






Letterpress: Dunstan Press
Offset Labels: Full Court Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 4, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End