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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

148 mm × 188 mm (5.8 in × 7.4 in)

Page Count


Paper Stock

Cranes Crest, Pearl, White Wove, 120gsm

Number of Colors






Caecilia (Monotype)
Yume (by Thinkdust)


Creating an artifact that encompasses the various facets of a multi-discinplinary creative company is difficult. Minx Creative of the UK have obviously put in a tremendous amount to work to ensure their company be well-represented. I respect the fact that the book was born from collaboration; it truly appears that each team member had a hand in the final product. Utilizing the strengths of many makes the end product that much more rich.

Our initial intention for the book was to formally introduce our studio to organizations/people that we had come across over the years and really liked. Our first page plans were lengthy, we had produced a vast volume of work since our last book (three years prior), page counts were in excess of 54pp yet our concept was geared towards clarity of communication, the time spent digesting the book should be commensurate to that. Eventually we reduced the extent down to 20pp plus 6pp cover. Our refreshed identity from the previous year and firm sustainability foundation kicked off the initial inspiration of application, we kept with our house stock of Cranes Crest, used two spot colours bar the end signature, limited the run to 100 and carried out the binding (singer-sewn) inside our studio. Our love of paper engineering also played a big part, we designed the finishing aspect so that it could actually be completed in-house pre-binding, apart from the die-cuts and areas to crease. To finish off the book, we packaged it up in cut down potato sacks sewn down with paper (Cranes Crest cut-off) labels. Each member of our team worked on this book from creative, typography, illustration, artworking through to copywriting, photography and final production.

We have been really pleased with how well the book has been received and have had a fantastic response rate, however equally as pleasing has been the positive collective journey/experience we, as a team, have gone through from inception to completion.

Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book --- Minx Creative Promo Book


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The Duncan Print Group

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 28, 2011


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End