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BROWSE
Client
Self-promotion
Quantity Produced
300
Production Cost
$750
Production Time
8 days
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Mohawk Superfine, Ultrawhite Smooth, 160 lb dtc
Number of Colors
2 spot
Varnishes
–
Binding
–
Typography
Helvetica Neue
For their 2010 – 11 holiday card, Illinois-based Tandemodus made 20 lists, each featuring 10 items. For example the “10 Best Chicago Restaurants,” or “10 Best Colors,” or “10 Best Websites” (where UC is included, thanks!). Then, in a pretty commendable feat of typesetting, each line has a slash at the beginning and end and through strategic color change in different letters “2010 Best” is revealed.
Once the basic format for production was decided, the fundamental exercise of finding the perfect combination of line break, point size, kerning and leading began as we were determined to create the title of the piece from the running list itself.
The challenge of designing a typographically detailed piece paled in comparison to printing it. With obvious concern, yet optimism, Steracle Press rose to the challenge and executed with perfect registration of the two spot colors. The lesson, work with artisans that are confident in their ability.
Tandemodus Holiday Card
Production Method
Design
Tandemodus
Andy Eltzroth, Kate Jensen, Kelly Komp, Elaine Meese
Printing
Steracle Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 11, 2011
Filed Under
Postcard
Tagged with
holiday card
letterpress
mohawk superfine
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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