ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost


Production Time

1 day

Dimensions (Width × Height × Depth)

8 in × 10 in

Page Count

Paper Stock

Canson, 100 lb

Number of Colors







I can relate to what Derek Gabryszak is doing with his project Understate. I’m constantly pulling from culture and trying to digest and regurgitate something that seems clear, if only in its intention. The attraction to isolating these moments is attempting to make them timeless. Sometimes things you’d like to remember and hold on to pass by you like a missed bus. Better write them down… and then make cool prints out of them.

This piece started as an illustration for an on-going type project I have called Understate. Understate started as a nameless personal project when I moved to New York, to keep my creative wheels spinning and doing quick type drawings, mostly of out-of-context phrases or sentences picked from every day life; nonsense. After I filled up several little books of the illustrations, I decided to start making them as part of a more formal collection. And now called Understate, I draw type. Phrases, sayings, single words…whatever catches my attention.

All of the pieces are up here, this particular one graduated from just another drawing (most pieces are offered only as digital prints) into a proper screen-printed piece. It’s a line from Annie Hall. I intend to do more Woody Allen inspired lines, he’s the greatest weirdo ever.

I learned that screen printing can, at times, be very easy (painless). The prints I had done before this were VERY difficult. It was a client job, and what could go wrong, did go wrong. Registration errors, color trouble, screen problems… the list goes on.

So after such a difficult print, that took three days longer than it should have, I decided to do something as simple as I could, as fast as I could. This is a one color print, that had me in and out of the studio in less than 2 hours. Screen printing… ahh, the trials and tribulations.

--- Thats the way it goes poster --- Thats the way it goes poster --- Thats the way it goes poster --- Thats the way it goes poster --- Thats the way it goes poster --- Thats the way it goes poster


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 10, 2011


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End