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Double presentation

Quantity Produced


Production Cost

Production Time

1 Day

Dimensions (Width × Height × Depth)

All different sizes

Page Count

Paper Stock

Number of Colors





As well as the self-portrait aspect, this project, in my opinion, acknowledges issues of hierarchy in printed ephemera. The business card, as van Haaften states below, is a tool for visual communication. But it’s also a manifestation of oneself. The concept of “overriding” somebody’s old business card in order to promotes oneself seems pretty proficient, and the decision to laser cut them was cardinal to their success. Essentially, the new identity is literally and physically destroying the old. Kinda violent, but I like it.

Business cards are part of a visual communication, usually custom-made designed for someone’s professional identity.

Over the years hundreds of these cards were given to me on several occasions (business, travels, openings, etc.). These cards represent my traces in different worlds. It’s a personal and unique collection and therefore a kind of self-portrait.
By applying my personal data on these cards, I create my own new business card, loaded with a valuable relation. Each of my cards has a story.

--- Woes van Haaften Business Card --- Woes van Haaften Business Card


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

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Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 16, 2011


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Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End