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Dragomir Winery Estate

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

80 mm × 120 mm (3.14 in × 4.72 in)

Page Count

Paper Stock

Uncoated paper stock
Velmart by UPM Raflatac

Number of Colors

4 spot colours + copper hot foil


Transperant puff-up varnish




The imagery of this label and the meaning of this word correlate very well. This looks like it required many hours of sensitive intensity. What’s nice about it is that under-discussed moment of hand-label contact. The puff-up varnish is a surprise element that gives the label a super tactile quality that I assume people would be instantly attracted to.

Amritta means “nectar for immortality”. The whole concept lies on the idea of eternity and infinity. I did a special calligraphy of the A-letter that is quite similar to the infinity symbol. The pattern inside the calligraphy is based on Persian design motives. It was exciting experience to incorporate young wine blend with the idea of infinity.

Amritta Wine Label --- Amritta Wine Label --- Amritta Wine Label --- Amritta Wine Label --- Amritta Wine Label


Recent Posts



Amritta Wine Label


Production Method



Calligraphy and Design: Jordan Jelev the Labelmaker
Brand Naming: Natalia Gadjeva, Dragomir Winery Estate



Rotoprint Bulgaria

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 22, 2011


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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