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David and Sarah

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

5 in × 7 in

Page Count

Paper Stock

Rives BFK White

Number of Colors





Archer by Hoefler & Frere-Jones
Gotham by Hoefler & Frere-Jones


Letterpressed baby feet. That’s truly all I can say about this. Too adorable.

My clients were looking for something different for their birth announcement. After presenting several more traditional announcements, I presented an idea for an announcement which treated the newborn as a package. It took the concept of the stork’s delivery to a new level and resulted in a clean announcement with quirky copy; Dad was now the “manufacturer,” and Mom the “carrier”.

This was my first job printing two color, and I was using commercial registration on my Heidelberg Windmill. This presents a number of problems as hairline register is next to impossible. After this project I got my guides in working order, and quickly realized their value!

Courtney Heffernan Birth Announcement --- Courtney Heffernan Birth Announcement --- Courtney Heffernan Birth Announcement --- Courtney Heffernan Birth Announcement


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Courtney Heffernan Birth Announcement


Production Method



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Half Pint Co.
Courtney Heffernan

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 21, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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The End