ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
Standard
Page Count
–
Paper Stock
Various uncoated
Number of Colors
CMYK
2 spot inks
Varnishes
–
Binding
–
Typography
Heroic Condensed
Gotham (H&FJ)
Hand-lettering
This identity set is part of the Dig for Fire (video production company) brand overhaul timed with the inception of digforfire.tv. With a plethora of items to ship to clients and friends that include reels, mix-cds as well as business correspondence there was a need to develop a series of options that could accommodate the various materials—the hand-assembled packages with the layering of different materials and textures is reminiscent of a gift.
We wanted the materials/packaging to immediately feel like they were designed and assembled with care. We also wanted to keep the set from feeling too over-the-top or spendy. Using inexpensive digital offset from online/hands-off print vendors was a risk that paid off with careful planning. We kept the pieces simple (pure CMYK black and red, no gradients) and mixed textures freely to make humble materials a bit more interesting.
Pieces in the set include:
-Letterhead with stamped #10 envelopes
-Satin business cards with a kraft wraparound sticker
-Kraft cd/dvd mailers with a wraparound label/closure
-Round stickers
-DVD labels
-Notecards with matching envelopes
Dig for Fire Identity Materials
Production Method
Design
Kelli Anderson
Printing
Business cards: 4by6.com
Stickers and everything else: 4over4.com
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 16, 2011
Filed Under
Stationery
Tagged with
CMYK
offset
PMS
stamp
stationery
sticker
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Reticence Stationery
Rebecca Polewsky Stationery
Prieto Estudio Identity Materials
Hechizoo Stationery
The Hideout Stationery