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Rachel Newborn and Ryan Nussbaum

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Flat: 11 in × 17 in
Box: 3.125in × 1.75 in × 3.125 in

Page Count

Paper Stock

Neenah Paper, Green Tea, 80lb Cover

Number of Colors

2 Spot (burgundy and silver)




Otari by Travis Kochel
FR Hopper by Béla Frank
Museo by Jos Buivenga


The idea of sustainability is all over the place right now, and it is a concept that we should all embrace and incorporate into our daily lifestyle at home and at work. Every little bit counts, and if you can reuse a holiday card to wrap a gift over the holidays I say go for it. Especially if it is nicely printed, has clever messaging and includes ideas of what that gift might be.

Our multi-dimensional holiday card combines sincere gift-giving advice with cheeky quips on the process of gift-giving itself. Messaging on the front urges recipients to “Get-Gifted,” enticing them to open the card and enter a maze of holiday gifting. The inside immerses the user in a choose-your-own adventure gift guide, leading toward one of twelve unique gifts for a lover, friend, coworker, or parent. A visual vocabulary of meandering ribbons, along with a color palette of burgundy, silver, and green, reinforces the holiday theme.

The card also represents our commitment to sustainable design in both its material and form. It is printed on 100% post consumer fiber, and if the user desires, s/he can repurpose the card by cutting and folding it into a gift box that can fit each of the gifts.

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Recent Posts



“Get Gifted” Holiday Card, Gift-Guide And Box


Production Method



Rachel Newborn and Ryan Nussbaum



Rachel Newborn and Ryan Nussbaum

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 1, 2011


Filed Under

Promotional Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End