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Quantity Produced

Business Card: 500
Hangtag: 5,000

Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

Business Card:2 in × 3.5 in
Hangtag: 2 in × 4 in

Page Count

Paper Stock

Business Card: Eames Painting, Solar White, 120 lb Cover
Hangtag: French PopTo, 100 lb Cover

Number of Colors






I have a very strong admiration for all uppercase italic Caslon; arrestingly strong, yet comely elegant; it’s almost indescribable. Throw Din and an anchor into the mix and i will dutifully be your coxswain on the S.S. Goodesign.

Ketch is a high-end clothing boutique offering an eclectic blend of urban New York fashion and the laid back L.A. style. It is located in Seattle’s Maritime Ballard neighborhood. The logo, cards, and hangtags were designed to reference the store’s name, location and unique personality.

Ketch Brand Identity --- Ketch Brand Identity --- Ketch Brand Identity ---


Recent Posts



Ketch Brand Identity


Production Method



Madeleine Eiche

Steve Watson



Evolution Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 18, 2011


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End