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Quantity Produced


Production Cost


Production Time

2 Days / 24 Beers

Dimensions (Width × Height × Depth)

6 in × 8 1/4 in

Page Count

Paper Stock

Lenza, Cover, 130 lb

Number of Colors






These are nice. Formally the bright tangelo and silver are a tasteful step away from tradition. Plus, they’re a little perverse and a little unconventional. I mean, come on, who doesn’t have debauched thoughts when consuming gingerbread men?

Take our holiday mailer with a general distain for the holidays or a great warning. This year we wanted to alter the viewers perspective of everyday holiday objects and make them appear dangerous with little or no visual modifications. Simple tag-lines were used to skew the viewers perspective of the object into its more dangerous counterpart. For example by applying a simple tagline such as “crowd control” to an illustration of Christmas lights they become barbed wire.

We wanted to keep costs to somewhat of a minimum again this year. Given our experience with last years block print which required an epic amount of time to produce, we thought silkscreening was worth a try. As we’re not exactly setup to silkscreen in the office we had our screen produced out of house. We did however build a nifty little table to keep things moving at a steady pace. Our biggest problem was trying to register the second colour, it was a complete disaster; completely inconsistent from sheet to sheet. Luckily we had a Plan B in which we ran both a solid orange and silver card.

Pylon 2010 Holiday Mailer --- Pylon 2010 Holiday Mailer --- Pylon 2010 Holiday Mailer


Recent Posts



Pylon 2010 Holiday Mailer


Production Method




Sascha Hass
Colin Payson
Kevin Melo
Hanna Chen
Kevin Hoch
Scott Christie
Brian Marchand



Sherry Ripa, Lithosource
Flash Reproductions, Silkscreen

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 3, 2011


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End