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Travel + Leisure

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Production Time

10 days

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I had the good fortune of getting to not only photograph these, but play with them. People love take aways. The balsa wood airplane kit is a really thoughtful touch to this project. The customizable stickers not only engage the participant, but also do a good job of promoting the client.

The goal of this mailer was to promote the Annual Travel + Leisure 2011 Design Awards issue. Typically for this project I like to create something that is fun and not the traditional “sell sheet” to grab attention and to make the experience more interactive. I aim to have the piece double as a keepsake that clients will hold on to and maybe even keep on their desk.

The production on this required a bit of planning, so I contacted my vendor while it was still being designed in order to get the balsa wood in time (i know timing can be an issue with special materials). Luckily I have a great vendor who always helps to make my ideas become a reality in time and on budget.

The main challenge was the screen printing. Originally the type was meant to be smaller - but I needed to make it larger + thicker because of the way it took to the wood and the variations in the texture from piece to piece. Also the vendor expressed there was some difficulty in the die cutting of the wood, but in the end they got it right after a few tries.

Also, one last thing I kept in mind (after some problems on past projects) was the condition of the piece after it had gone through the mail. I mailed myself several samples of the balsa in envelopes (some padded, some not) to make sure the piece would not crack or bend in the mail. Luckily the padded envelope did the trick and I added a do not bend line on the mailing label.

Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer --- Travel Leisure Design Awards 2011 Mailer ---


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Travel + Leisure Design Awards 2011 Mailer


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Jill Sabato



Vertical Production Group

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

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Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 28, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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