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Quantity Produced


Production Cost

£300 ($485)

Production Time

1 to 2 weeks

Dimensions (Width × Height × Depth)

99 mm × 67mm (3.9 in × 2.6 in)

Page Count

Paper Stock

GF Smith Colorplan, Ebony, 540gsm

Number of Colors







These are definitely designer holiday cards. They’re tight and polished, and although they disregard the institutional green and red palette, the black works well to contrast the white foil, which is a beautiful abstraction for the weather everyone hopes for on christmas day.

This piece was promotional in purpose, intended to disseminate my web address to potential employers and collaborators, while simultaneously putting across my preferred style of design.

The concept started as “a designer’s approach” to Christmas. I invested some time creating typography, iconography and imagery that might serve, before eventually deciding on a bare-minimum approach. There are four variations, sent at random. Each includes a different icon, and a link to specially-created website.

This was my first experience with foil-blocking, and I was lucky to have a very helpful guide in Benwell’s. They were very accommodating with my requests for extra pressure when blocking, to achieve an indented feel.

Although I spent a lot of time working with different imagery, this served as a reminder never to over-think a project. For something like this, a single, strong idea is always preferable.

Christmas Business Cards --- Christmas Business Cards --- Christmas Business Cards --- Christmas Business Cards


Recent Posts



Christmas Business Cards


Production Method



Matthew Hancock



Foil-blocking by Benwell's of London

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 20, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End