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Print Handbook

Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

119 mm × 178 mm (4.7 in × 7 in)

Page Count


Paper Stock

Inside: Gloss, silk and uncoated 130gsm
Cover: Vanguard Red 240gsm

Number of Colors

Inside: 5
Cover: 1 + foil




Myriad Condensed

This piece is available for purchase for £4 – £6 (depending where you are)

There is somewhat of a mystique about printing techniques that all designers must wade through. There’s always a learning curve and often times several games of trial and error. Wouldn’t it be nice if there was a reference to minimize the quirks associated with printing? The Media Collective thinks so, and I agree.

We started looking for a reference book that we could use for our own design work at The Media Collective. Once we found there wasn’t one we were happy with we thought it’d be a great idea to do our own.

We really wanted something that was compact and included a lot of the questions we had about printing, as well as reference material. There’s a lot of advice around about different areas of printing, but we wanted to see it in the flesh. For example, we had questions like “we know using a rich black with 40% cyan is often recommended by printers, but does this give you a black that is too cool in colour?”. So in the handbook we’ve got some examples for comparison.

We haven’t gone overboard on the printing or size, and we’ve really filled the pages. We really wanted to make the handbook affordable to everyone, including students.

We had to ask our printers to keep a careful an eye on this project. We were doing a lot of things that are not recommended to see how they turned out. So blacks with CMYK values of 100/100/100/100, tiny text sizes, very fine lines and other things too were all included.

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Recent Posts



Print Handbook Booklet


Production Method



Andy Brown at The Media Collective




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 13, 2011


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End