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St Lawrence Jewery: The official Church of the City of London Corporation

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

105 mm × 148 mm (4.1 in × 5.8 in)

Page Count

64pp, 4pp cover + 8pp dust jackets

Paper Stock

60gsm Offenbach Bible, 270gsm
Colourset Bright Red
135gsm Colourset White

Number of Colors






DIN Officina by Albert-Jan Pool
Gill Sans by Eric Gill


These are a refreshing step away from the type of material normally associated with churches. They’re bright and lively, and display strong visual elements without being too commanding. The key word here is approachable. It makes sense that if you’re trying to appeal to people, what you’re feeding them should look well, appealing.

The Rules for the Conduct of Life was a somewhat dusty old book first published in 1740 as a set of standards for Freemen of The City of London. St Lawrence Jewry is the official church of The City of London and it’s vicar Canon David Parrott recently translated the text into modern English. We were approached by David to design the new edition; we saw great potential making it sensitive to contemporary needs.

Leadership and business management are now issues of great concern for the public, politicians and the national media. In its modern guise the language of The Rules is straightforward and very human. As a response I set in type some challenges to good conduct found in everyday business. I tried to add whit through choice of language and humanity by setting it as if it were thought or spoken. This typography features on the selection of dust jackets. Most of the book is light in ornamentation, with limited use of colour on humble 50gsm bible paper. The red is carried over from the previous edition in recognition of the books provenance. The book was printed CMY with a special black ink on papers provided by Fenner Paper.The books are available to buy from the Church.

1. Substituting a process black for a Pantone was a new trick for me and worked well.
2. Amazing co-operation from our favourite paper company really helped get accurate mock-ups, and weigh up the options for the best finish.
3. All my colleagues really are fantastic.

The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet --- The Rules for the Conduct of Life Booklet


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The Rules for the Conduct of Life Booklet


Production Method



Art Director: Marksteen Adamson
Designer: Joseph Hole
Artworker: Richard Delingpole
Project Manager: Katy Hudson



R Young & Son Printers Ltd.
Fenner Paper Company Ltd.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 5, 2011


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