ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

6.25 in × 7 in

Page Count

Paper Stock


Number of Colors

1 spot color, 1 spec white flocking





This is outside the realm of a lot of the items featured on FPO. One, because it’s an egg colouring kit, and two, because they used flocking! What great way to instantly raise the cuteness factor of a piece. Fuzzy. White. Words. Just try to be angry when you’re holding this box. (But don’t laugh too much when you’re actually coloring the egg. Splat!)

As we are named Hatch, we decided to own Easter. Each year we mail over 700 egg coloring kits. Recipients can enter a photo of their best egg design at hatchsf.com/easter and vote on other eggs, rating them from rotten to golden. The winner is awarded a 24k gold-plated egg cup trophy.

Quick note: white flocking sheds…a lot!

Hatch Design Easter Egg Coloring Kit --- Hatch Design Easter Egg Coloring Kit

Official images provided by Hatch, above. Some close-up shots by us, below.

--- Hatch Design Easter Egg Coloring Kit --- Hatch Design Easter Egg Coloring Kit --- Hatch Design Easter Egg Coloring Kit --- Hatch Design Easter Egg Coloring Kit --- Hatch Design Easter Egg Coloring Kit ---


Recent Posts



4th Annual Hatch Design Easter Egg Coloring Kit


Production Method



Designer: Jeffrey Bucholtz
Creative Directors: Katie Jain and Joel Templin



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 16, 2011


Filed Under

Holiday Card


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End