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Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

5 in × 8 in

Page Count


Paper Stock

French Speckletone

Number of Colors




Gotham Rounded


They call it synesthesia when stimulation of one sensory pathway leads to involuntary experiences in a second sensory pathway. Like patterns being translated into beats and vice versa. I love the dynamism of this portfolio, it seems very cohesive. It’s also all done DIY with an inkjet printer and having seen this in person it’s very hard to tell it wasn’t done offset.

I love pattern and repetition. It has been a constant theme in my work. So when I needed to create a self-promo to potential employers, I knew that would be my theme. I found this amazing site and saw a correlation between my sketchbook and many of the designs for these old album covers. In “Art of the Beat” I write, “Patterns are the drum beat. They are the most basic form of order. Boom Boom Dum Clash! But you can’t stop with just a simple beat. Because with multiple beats and melodies, you can tell a story. One of my mentors, Brent Funderburk told me “You must never stop telling the bigger story.” Bring order out of chaos through telling our bigger story.”

In Art of the Beat, I include a cover letter, brief explanation of the work, and my resume at the back. The only words inside the book are “BOOM BOOM DUM CLASH”.

It took me a while to figure out the weights of paper. I wanted it to just feel right. I initially used all cover weight but it was just too thick and awkward. Eventually I made two foldouts for the cover and back and middle spread, and then used text for the other three pages. Also I had trouble making everything line up front and back (because I was just printing this on my epson and that usually doesn’t work out like you want it to!) so I used the belly band to put my title, and the other side is just pattern.

Art of the Beat Booklet --- Art of the Beat Booklet

--- Art of the Beat Booklet

--- Art of the Beat Booklet ---

Art of the Beat Booklet ---

Art of the Beat Booklet


Recent Posts



“Art of the Beat” Booklet


Production Method



Kate Thomas

Jamie Mixon
Chad Anderson



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 11, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End