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Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

5.75 in × 5.75 in

Page Count

8 lyrics sheets, 6 photos

Paper Stock

Mixture of un-cooated colors and weights

Number of Colors

Spot and CMYK




Calligraphy by Xandra Y. Zamora


I’ve got many friends who are musicians, (it’s kind of unavoidable living in Austin) and I know for a fact that making a record is one of the hardest things to do. There are several things to take care of; recording, mixing, promoting, packaging. Chris’ presentation is very personal—it looks like an assemblage of items he pulled from his own chest of drawers. I’m especially impressed with the gold embossed script for Matt Ellis’ “Births, Deaths & Marriages” limited edition CD packaging.

I wanted the packaging to match the weight of the title of the album and to offer something special to the listener. The idea was to create a keepsake box, full of items from a person’s life that marked important occasions and were worth keeping. The trick was doing all that on an indy budget. With a lot of patience and the help from some close friends, I was able to continue with my DIY theme of the recording and ended up with something I think people will enjoy and really like to hang onto.

The biggest hurdle in creating these packs was how to get gold embossed type on the right sized boxes affordably and looking great! Check out the “making of” video below.

Matt Ellis CD Packaging --- Matt Ellis CD Packaging --- Matt Ellis CD Packaging --- Matt Ellis CD Packaging --- Matt Ellis CD Packaging --- Matt Ellis CD Packaging


Recent Posts



“Births, Deaths & Marriages” CD Packaging


Production Method



Matt Ellis

Brad Denboer
Vavine Tahapehi
J.D. Narro
Lexi Beermann



Marty Popkin

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 9, 2011


Filed Under

CD Packaging


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End