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Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors






I’m sure it’s disorienting picking up your life and placing it somewhere else. Making friends and gaining new clients in an unfamiliar area is the first step towards comfortable living. This lighthearted package is a smart move(pun intended). The myturtleneck name is quite appropriate too, considering the move isto Toronto… I hear it’s kinda chilly up there.

The air travel concept was inspire following my recent move from New York to Toronto. I already had an established brand/website called myturtleneck.com. I saw ‘myturtleneck air’ as a surprising and funny way to introduce myself to the best of Toronto’s design community. Humor was an important element in the whole project as the design itself.

It would have been amazing to be able to print this self-promo package on an offset printer if I didn’t have budgetary constraints. But I was lucky to have found a digital printer that actually performed custom die-cuts with small minimum quantity orders.

My Turtleneck Air Moving Announcement --- My Turtleneck Air Moving Announcement --- My Turtleneck Air Moving Announcement --- My Turtleneck Air Moving Announcement --- My Turtleneck Air Moving Announcement --- My Turtleneck Air Moving Announcement --- My Turtleneck Air Moving Announcement


Recent Posts



Myturtleneck Air Moving Announcement


Production Method



Myturtleneck: Catherine Mangosing



Ripped Sheets

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 11, 2011


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End