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Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

6.25 in × 4.5 in

Page Count

Paper Stock

130lb Classic Crest Cover Solar White

Number of Colors





Avenir by Adrian Frutiger/Linotype


It’s the subtle, clever quips that get me most. Ink did a great job of integrating their identity while tweaking it just enough to not seem overwhelming. The logo is used beautifully as a building block for the reindeer’s body, and the blind emboss gives the paper a soft, wintry feel. Temperatures are in the 90s outside, this flashback to winter keeps us cool.

Through blind-embossing techniques and minimal use of color as an accent, we played up the company’s logo by creating a twist to Rudolph the Red-Nosed Reindeer.

Although the simplicity of the project kept the complications to a minimum, there were some concerns that the embossing details would get lost, but the printers were able to capture every detail.

2010 Ink Holiday Card --- 2010 Ink Holiday Card --- 2010 Ink Holiday Card


Recent Posts



2010 Ink Holiday Card


Production Method



Ink Design
Creative Director: Todd Henderson Assoc. Creative Director: Jason Simon Designer: Jane Moon



Main Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 9, 2011


Filed Under

Holiday Card


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End