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Quantity Produced


Production Cost

Production Time

2 months

Dimensions (Width × Height × Depth)

12.25 in × 12.25 in

Page Count


Paper Stock

Number of Colors





While the printing process itself isn’t too complex, the imagery of this record is eerily familiar, yet mischievously off-kilter. Each object seems to have its own discreet history, like the furniture in your grandmother’s house or the characters from The Brave Little Toaster; they take on a life of their own.

You may know Jim Houser from his beautifully detailed paintings and compelling installation art work. Jim is also a talented musician, and when he asked us to design the packaging for his new record, we were thrilled. This piece came together effortlessly because we had access to dozens of fantastic images of artwork in progress, finished pieces, found photos, and scenes from Jim’s daily life to make a 16-page booklet. The booklet is inserted into a full-color gatefold cover that houses the vinyl record. The hue of the green vinyl takes a cue from the color palette of Jim’s paintings and does a great job of completing the package.

From both a design and production perspective, it was really tough to find the best way to display the record and booklet, and integrate them both into the overall package design. We ended up making a die-cut inside cover so that the edges of the record and booklet would stick out of the cover, and designed the imagery to flow as seamlessly as we could. Chris at Westcan printing was a major help with this!

Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging --- Jim Houser Vinyl Record Packaging


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Jim Houser Vinyl Record Packaging


Production Method



Anthony Smyrski



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 1, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End