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Veer - promotional and retail in our merch store

Quantity Produced


Production Cost

Production Time

3 months

Dimensions (Width × Height × Depth)

14.8 cm × 21.0 cm (5.8 in × 8.3 in)

Page Count


Paper Stock

300g/m2 Maxi Offset, uncoated white

Number of Colors

4/1 process for packaging, 1 color for transfers



Die cut with one color sticker to seal the package


Packaging: Avenir
Lettersets: DF Korolev by Rian Hughes
Phaeton by Randy Jones and Kevin Cornell
Hooligan and Eloquent by Jason Walcott
Semilla by Alejandro Paul

This piece is available for purchase for $18 + Shipping

I’d never heard of this type of transfer before because I’m a computer-age baby, and things like this get thrown under the bus nowadays, unless you are a type nerd like me, and 99.9% of the people who look at this blog. Anyways, I’m always interested in learning about new ways to make marks, especially with physical type, and these seem like they’d be really satisfying to play with.

This project was originally intended as a gift for our top customers back in October of last year. We all love the old Letraset dry transfer letters and thought it would be something people would really be surprised and delighted to receive unsolicited in the mail. We focused on some of our favorite designs, but also made sure each was bold and simple enough to work in this medium.

We found only two printers who were still able to do this work, and even they don’t seem to have the process perfected. I guess there is not that much call for this kind of printing. So it took several months to get these produced, as the first couple of batches turned out to be too delicate, offsetting onto each other in shipping. But finally the printer got it dialed in and the finished product was shipped, only to get stuck in US customs for about a month.

Lesson: Allow more time for quirky, archaic print methods?

Letterset Rub-off Lettering Package

Official images from Veer above, the rest are from us.

--- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package --- Letterset Rub-off Lettering Package ---


Recent Posts



“Letter Set” Dry-Transfers


Production Method



Design: Drew Ng
Copy: Anders Svensson
AD: Mark Vanderland



Zeitgeist Image Solutions GmbH

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 13, 2011


Filed Under

Promotional Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End