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Ugly Duckling Presse

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

7.5 in × 11.5 in

Page Count


Paper Stock

Newsprint 60lb

Number of Colors

Pantone Red 032





Based out of Brooklyn, Ugly Duckling Presse is a non-profit art & publishing organization who seem to have real zeal for helping spread delicious mindfood. I was in Marfa, TX this past weekend, and the Marfa Book Co. had some of their poetry books for sale. If you get a chance, take a look, and if you have the money, help em’ out by buying some really neat work.

Rachel’s website is really spectacular as well.

Ugly Duckling Presse is an organization with a strong and widely admired aesthetic. The conceptual challenge for this piece was to share a bold and clear vision for the catalogue, while still consistent with UDP’s look. This was done through multiple small design decisions, and discussed in detail with UDP staff. The result is something that looks like nothing else that UDP has done, and yet fits perfectly into their aesthetic. As each page in the catalog contains different types of information (excerpt, quote, bio, about the book, etc.), it was also important to create a layout that will display all the information in a way that will make it easy for the reader to navigate through.

I learned that with newsprint, banding can not be avoided when doing full bleeds (although it did lend the catalog certain authenticity). I also wish I had known about trapping as some registration issues did occur.

Ugly Duckling Presse Catalog --- Ugly Duckling Presse Catalog --- Ugly Duckling Presse Catalog --- Ugly Duckling Presse Catalog --- Ugly Duckling Presse Catalog


Recent Posts



Ugly Duckling Presse Catalog


Production Method



Rachel Kinrot




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 8, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End