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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

3 in × 3 in

Page Count

Paper Stock

Uncoated Process Blanks

Number of Colors

2 Spot with Overprint




Helvetica Neue


This personal business card by Chris Jones is brightly colored and nicely designed. The seldom seen square shape stands out and would be difficult to misplace in one’s wallet. The whale is certainly n friendly mark that could likely stand alone. The distressed look of the white card showing through the ink gives the it a nice textural look that, in my humble opinion, feels right at home with the rest of the card. My only concern lies in finding the connection between the whale and popcorn, but perhaps I’m just not meant to know.

I feel like in this digital age, business cards rarely make it to a persons desk or file do to the fact that the info goes in your phone or on your computer and the card goes in the trash. I wanted to create a card that made people want to keep it (like most stuff on FPO). I wanted the letterpress to give a nice bite into the sheet and create a texture that people would want to touch. I also wanted this piece to be thick. After talking with Keith at Cranky Pressman he recommended a stock they use called “Process Blanks”. It was perfect for what I wanted to achieve.

Being in the middle of a re-brand, and wanting the card to be letterpressed, the logo itself started to evolve significantly. The lines in the type, and grunge texture in the whale were all thought through to get the great feel that only letterpress can really achieve.

Chris Jones Business Card --- Chris Jones Business Card --- Chris Jones Business Card --- Chris Jones Business Card --- Chris Jones Business Card


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Chris Jones Business Card


Production Method



Chris Jones



Cranky Pressman

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 12, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End