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BROWSE
Client
Rabbit Children
Quantity Produced
500
Production Cost
$1,500
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
Sleeve: 5 in × 5 in
Insert: 4.75 × 4.75
Page Count
Insert: 4
Paper Stock
Mowhawk, Superfine, 130 lb
Number of Colors
Offset: CMYK
Letterpress: 2 Spot
Silkscreen: 3 Spot
Varnishes
–
Binding
–
Typography
Hoefler Text
Hand-drawn
This fiery album art for Rabbit Chicken has a vintage and creepy vibe that seems to have been inspired in part by the film The Ring. This packaging is heavily reliant on its illustration which is strong. The images are quite striking and contain a great deal of personality. This is one CD package that I’m sure was well received by everyone who appreciates the visual art that goes into music.
The CD package industry may be on the decline but that decline also creates an opportunity to stand out from the crowd. For their new EP, Rabbit Children wanted to create a CD package that could both be used as a self promotion piece and appeal to music fans. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s music, was both sold at shows and sent to music journalists, radio stations and promoters, making it stand out from the typical CD comps and digital download cards.
Rabbit Children CD Packaging
Production Method
Design
Brian Danaher
Printing
Letterpress: Cranky Pressman
Offset & CD Silkscreen: Copycats Media
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 19, 2011
Filed Under
CD Packaging
Tagged with
CD
CD packaging
CMYK
letterpress
offset
silkscreen
sleeve
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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