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The Real Estate Council

Quantity Produced


Production Cost

Production Time

5 Days

Dimensions (Width × Height × Depth)

5.9 in × 9.25 in

Page Count

Paper Stock

Mohawk, loop Antique Vellum, Husk, 160 lb

Number of Colors

2 Spot





A real estate council with a taste for good design you say? I would not have believed it until I saw the invitations and collateral for this fundraiser. The highly decorative type treatment and cowboy fair graphics make a very nice combination. The simple gray and red color scheme on antique vellum exude a warm but rustic feel that complements the other design elements. One might argue that it is a bit busy, but a cowboy carnival that isn’t an affront on the senses would be a sad affair.

This invitation was for an annual fund-raising event put on by The Real Estate Council in Dallas Texas. The concept for the event was a Cowboy Fair. This piece executed that concept with a moving wheel on the front of the invitation that revealed certain information about the event. It also incorporated another window that revealed funny cowboy slang or things that a cowboy would say. The purpose of the moving wheel was to give the look of a spinning ferris wheel. This was combined with western and fair inspired type and illustration that brought this invitation to life.

Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 14, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End