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BROWSE
Client
Self-Promotion
Quantity Produced
12
Production Cost
$200
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
Label: 4.5 in × 4.5
Hang Tag: 2.5 × 2.5
Brochure: 8.5 in × 5.5 in
Page Count
Hang Tag: 10
Brochure: 20
Paper Stock
Uncoated, White, 110 lb
Number of Colors
CMYK
Varnishes
–
Binding
Hang Tag: Hole Punched With Metal Grommets
Brochure: Saddle Stiched
Typography
Akzidenz Grotesk
Knockout
Plantin
Ziggurat
Two things the world needs more of are good design and good beer. When they come together nicely there exists a special twinkle in my eye, for the world is a slightly better place. There must be a certain sense of satisfaction that comes with designing the labels and collateral for the beer you just brewed yourself. Clearly a lot of work went into this project and that will make almost anyone thirsty for a frosty brew at the end of the day.
I needed something to introduce myself to the San Diego creative community. The project started as a bottle of homebrew and a label, then quickly grew to involve a separate piece of printed literature (brochure) and then an informational hang tag about the beer.
[Ed.’s Note: Designers take note, the way to an employer’s heart is beer. This is a great idea for getting attention and breaking through the slew of resumes and postcard promos most art directors and principals get. — Armin]
Sïppa Beer Label, Hang Tag, and Brochure
Production Method
Design
Designer and Brewer: Svante Morgan Nilson
Assemblist: Summer Jackson
Printing
Svante Morgan Nilson
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 18, 2011
Filed Under
Packaging
Tagged with
beer label
brochure
CMYK
DIY
hang tag
saddle-stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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