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Yellow Duck PR

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Flat: 6.3 in × 1.75 in
Folded: 3.5 in × 1.75 in

Page Count

Paper Stock

Reich Paper, Savoy, 118 lb

Number of Colors





Helvetica Neue


Here is a great example of how a simple, yet clever concept can be translated into good design. A well designed business card with a little extra pop is a great way to ensure that people will remember you and the business you represent. This card does just that. When it comes to typography I generally prefer something a bit more daring. However, I doubt anyone has ever lost their job over using Helvetica. Plus, the die-cut duck bill is where my interest lies so I won’t let the type ruffle my feathers, so to speak.

I knew the identity for Yellow Duck PR had to be very iconic and memorable, and I didn’t want to do the straightforward approach of ducks lined up. I remember from my days of watching Donald Duck cartoons that the beak itself was a pretty distinct shape. I knew that it would be my inspiration for the client’s identity. The shape of the beak has a lot of character, but I wanted it simple, clean, strong and memorable without coming off too child-like. I balanced the curved “Beak” icon with a very rigid stacked arrangement of type for the logo signature.

In the business card design, I wanted to literally bring the “Beak” to life. It’s a one-folded business card with a die-cut along the beak’s edge which allows the user to open the mouth and fold the card over to conceal the business card content.

Yellow Duck PR Business Cards --- Yellow Duck PR Business Cards --- Yellow Duck PR Business Cards


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 5, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End