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Quantity Produced


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

2.75 in × 2.75 in

Page Count

Paper Stock


Number of Colors

1, black






What is better than a lusciously thick business card? A good cup of coffee. And when you can get a sense of both in a single touch I believe that is a stroke of genius. Paper, texture, and color come together nicely in this business card where the only thing missing is the scent of coffee.

BaristaLab, a Los Angeles based espresso machine distributor and coffee lab, approached us looking for an identity system that would highlight the “industrial” and “mechanical” qualities of espresso machines. The design for their website, brand, and stationery was greatly inspired by espresso machine schematics. Our stationery system used several printing methods including deboss, letterpress, and a custom stamp.

An interesting printing challenge was combining all three of these printing methods. Doing so required some investigation and iteration into the proper thickness of paper stock to allow for the ink bleeding of the stamp, the deboss’ effect on the back of the card, and the letterpress’ reaction to the deboss texture.

BaristaLab Business Cards ---BaristaLab Business Cards ---
BaristaLab Business Cards


Recent Posts



BaristaLab Business Cards


Production Method



a verynice design studio: Matthew Manos



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 9, 2011


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End