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Carolyn Springer

Quantity Produced


Production Cost

Production Time

5 Days

Dimensions (Width × Height × Depth)

3.5 in × 1.5 in

Page Count

Paper Stock

Crane, Lettra, Cover, 220 lbs

Number of Colors

2 Spot





Business cards with a shape a little out of the ordinary are always nice to see. They offer something slightly different that makes them stand out. The bright orange spot color doesn’t hurt either. There is a lot of detail in the small, thin type treatment that seems like it could easily get lost in the the press but somehow manages to remain legible.

This project was challenging on a couple of levels. First, the PMS on the solid is 152. When printing solids on Letterpress, it is necessary to cut the ink back with Transparent White. The reason being that PMS books are printed using an Offset process. Offset Printing lays ink down much thinner than Letterpress.Therefore, the ink must be thinned out. Secondly, the trimming was very critical on this project to insure a thin, even white border on all four sides.

Caroline Springer Business Cardn --- Caroline Springer Business Card --- Caroline Springer Business Card


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 23, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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