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Ryan Blackburn

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

Number of Colors





Espinosa Nova


Sleep. A subject very near my heart as an insomniac since the tender age of 11… Oh, the many ways I can relate to this project: the unusual working hours, the minimal shut-eye, the research and finally the after thought on how to improve an already completed project.

This project initially started as a part of my Senior Capstone project—I had developed these horrific sleep patterns and was comfortable with them, I did well throughout the day on only a few hours of shut-eye. One of my professors expressed concern and suggested that I create an infographic piece to explore sleep, and more specifically, my own habits.

Research was extensive and thorough, and at one point had me sleeping 4 or 5 times a day as a part of the research of polyphasic sleep patterns. The beauty here, is that I was getting phenomenal amounts of work done in the middle of the night and getting more sleep than I had before the project started. This is actually the second version of this poster. The first version received this response in critique: “It’s good. Do it again.” So I did it again over the course of countless sleepless nights, and the result is far better than I initially expected.

I only wish I had chosen a neon spot color for the green, to really make it glow.

Counting Sheep Poster ---Counting Sheep Poster ---Counting Sheep Poster ---Counting Sheep Poster ---Counting Sheep Poster


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 13, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End