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Middletown Lumber

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

8.5 in × 16.75 in

Page Count

Paper Stock

Uncoated, Cover, 65 lbs

Number of Colors





Bullion Extra Condensed
Caslon Swash Italic


Middletown Lumber’s newsletter, “Ramblin’ Lengths”, features an assortment of typefaces that do a good job of complementing one another with the right amount of contrast. Mixing these many typefaces can be a challenge and this is an example of a successful execution. The background texture printed on the paper is also a nice touch that helps reinforce the vintage feel of the newsletter.

This quaint, 3rd generation lumber yard has been serving the Central Pennsylvania’s custom home building and remodeling for over 50 years. We found inspiration for their bi-annual newsletter, “Ramblin’ Lengths”, in rudimentary printing, old forestry diagrams, stenciled shipping crates and stained, antique papers from the late 1800s.

Middletown Lumber Newsletter --- Middletown Lumber Newsletter --- Middletown Lumber Newsletter --- Middletown Lumber Newsletter --- Middletown Lumber Newsletter


Recent Posts



Middletown Lumber Newsletter


Production Method



Sean Costik



Exeter Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 12, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End