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Quantity Produced


Production Cost


Production Time

1 day

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock


Number of Colors

Hand-mixed brown




Classic Caps by Letterhead
Brothers by Emigre


Self-promotional business cards provide an excellent opportunity for experimentation. Letterpressing an intricate design on chipboard proved a successful endeavor for designer Oleg Lyutov. Any readability lost in translation is clearly reconciled with the rich texture of pressed chipboard.

These were designed with an intent to emphasize the sense of custom, precious, and sustainable design, which can be affordably created and executed. These cards are not designed only to stand out, but also to be able to resist wear and tear due to the robust features of the chipboard.

The production process is the great example that an impossible may come true. During the design process, there were serious doubts whether such intricate details can be transferred onto photopolymer. Further on, it was a challenge to apply a proper amount of ink so the excess will not be pushed out and fill the negative space when debossing occurs. Thirdly, it was absolutely unclear how well the crude chipboard would take the letterpress impression. Another challenge was to engineer custom grippers that would hold the pre-cut cards in place. During the production process, it was discovered that packing the platen with a metal sheet, rather than a paper, would give the most dramatic deboss while maintaining sharp impression.

Oleg Lyutov Business Card ---
Oleg Lyutov Business Card ---
Oleg Lyutov Business Card ---
Oleg Lyutov Business Card


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Oleg Lyutov Business Card


Production Method



Oleg Lyutov Design



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 18, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

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Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

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