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Teton Valley Lodge

Quantity Produced


Production Cost


Production Time

10 Business Days

Dimensions (Width × Height × Depth)

2.5 in × 2.5 in

Page Count

Paper Stock

Arturo Bright White, 220 lb

Number of Colors

1 Spot (Black)





This business card finally gave me an excuse to download a QR reader onto my phone. Did you know QR codes were created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process? Me neither. While the storage capacity for a QR code is much higher than perhaps the Teton Valley Lodge needed, the message the card sends reads loud and clear: “Yes, we are a mountain resort, but we have recent techology too. You can have it all here!” Plus, there’s just something so romantic about combining letterpress with computer code. In the mountains. While fishing.

As QR codes become more prevalent in marketing and business promotion, Teton Valley Lodge wanted a fresh and minimalist card that they could hand out to attract a younger demographic to the age-old art of western dry fly fishing.

A full service fly fishing resort located in the heart of the Teton mountain range, they want to emphasize that while you can get away from the world at an elevation of 6,500’ with a spectacular scenic backdrop - there are all the advantages of modern amenities and technology at the resort to assist you, whether are traveling for business or leisure.

Teton Valley Lodge Business Card ---
Teton Valley Lodge Business Card ---
Teton Valley Lodge Business Card


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

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Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 17, 2011


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Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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