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13 Wives

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

80 mm × 120mm (3.1 in × 4.7 in)

Page Count


Paper Stock

Munken White

Number of Colors







My “little black book” is Facebook. Impersonal, rarely cozy, and never hand-written, my “Rolodex” simply cannot compare to 13 Wives’ intimate menu of protagonist coquettes and potent concoctions. Not only the name of this specialty cocktail bar, 13 wives is the fictional narrative of the 13 women who inspire each unique mix on the mixologist’s list. The menu was printed in-house on an inkjet printer, hand-assembled, and is handed to guests only by the bartender himself. What’s not to “Like”?

This is a small run project so we decided to do everything in house. Since this is supposedly someone’s rolodex, we hand wrote the entire book in order for this to look as true to life as possible. The challenge is we could not hand-write all 35 books since it would be too tedious and we had a deadline to meet. Solution: Hand-write one copy, scan then print and collate. So, we sort of set up a production line with a team making the faux leather cover, another to print, cut and collate the inside pages and then another to put everything together. It took us a course of roughly two weeks because we are a small team.

13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book ---
13 Wives Little Black Book


Recent Posts



13 Wives Cocktail Menu


Production Method



Foreign Policy Design Group
Creative Director: Yah-Leng Yu
Art Director: Yah-Leng Yu
Designer: Tianyu Isaiah Zheng (TY)
Production: Foreign Policy Design Group



Foreign Policy Design Group

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 23, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End